User Interface Design for Penny App

Penny is the first strategic digital advertising app for real estate agents fully integrated with Google, Facebook and Instagram platforms. As a co-founder of the company, I created the user flow diagrams, wireframe sketches, researched competitors, designed the prototype, conducted user testing, developed style guide and provided feedback to software developers until we had our final product.

Role: Co-Founder & UI/UX Design Lead

Tools: Adobe XD and Adobe Illustrator

Responsibilities:

• Managed front end development of the mobile app by designing the interface and UI style guide

• Collaborated closely with software developers to ensure a best-in-class final product 

• Conducted user research and testing with real estate agents to empathize with the customer and ensure an optimal experience

• Studied competitors to understand strengths, weakness, threats and opportunities 

• Launched mobile app to Apple Store and Google Play Store